Online Strategy

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We strongly believe the core focus of a business nowadays should be to have a fruitful online presence. Our team of professionals has decades of expertise in developing online strategy.

We know that this ever-changing digital landscape can quickly become an overwhelming one when growing a business. With several other responsibilities and tasks you need to do, how can you efficiently create, fine-tune, and maintain an agile online strategy? Here is where we come in hand. We take off the pressure of finding the right approach to engage your customers. We are ready to analyze and observe customer behaviour and create the right strategy.

Our Approach for online strategy

Understand the target audience

The essential element of the online strategy is the target audience. We take our time to analyze and observe customer behaviour. Our focus is to create an emotional connection between your business and its customers to generate repeat business. Our analysis considers demographic information, like sex, age, location, income, profession, and psychographic information like hobbies, interests, and priorities.

Identify your business goals

The online strategy is tightly connected to the fundamental goals and objectives of your business. We carefully identify the goals and objectives, based on which we choose the right digital marketing tools that will reach them. For example, suppose your business goal is to increase online revenue by 10%. In that case, your marketing goal should be to generate 50% more leads via online activities.

Analyze your

competition

A critical step in the strategy is your competition. We analyze the competitors’ online activities to determine what are the activities that engage the target audience. We used the data gathered to make sure we come out with innovative ideas that are efficient and unique. Our focus is to make sure your business has a better approach than your competition with a higher engagement rate.

 Evaluate your existing channels

We evaluate the existing digital marketing channels and assets to determine what to incorporate in your strategy. We analyze the performance of each online activity to measure the impact it has on the target audience. Based on that, we now come out with a plan that will achieve the business goals.

Plan online

activities

We strongly suggest having interactive online activities that will engage the target audience. We carefully plan unique activities like online games, quizzes, surveys, insights gathering forms and more to make sure we collect powerful leads, generate revenue and create loyalty campaigns.

Plan media

campaigns

Once we have the tools and activities to engage the customers, we now have to find the proper channels to approach the customers. We carefully prepare a media plan that will reach as many customers as possible in the given budget. Our ultimate goal using media campaigns is to generate electronic word of mouth.