Digital sales is the ongoing process to find, engage and connect with prospective buyers. The goal is to build relationships on digital platforms that will convert online visitors into online/offline buyers.
The way that buyers evaluate and make purchase decisions has permanently changed. Today’s buyers have become more independent and self-informed, preferring digital self-serve and remote human engagement over face-to-face interactions. Traditional sales methods and solutions no longer work to win and retain these customers.
The process requires a mindset shift to use these digital channels to provide value, develop trust and build relationships with buyers.