A customer insight is an interpretation used by businesses to gain a deeper understanding of how their audience thinks and feels.
When customer insight research is conducted correctly, it should improve how a company communicates to its customers, which is likely to change consumer behaviour and increase sales.
Whether or not you are the market leader in your industry, looking at how consumers talk about products and services in your industry can reveal a lot about consumers’ needs and what you can implement to improve your product, service, or business.
Being aware of consumers’ conversations when it comes to other products can be extremely valuable, regardless of whether or not they mention or are aware of your business.