Brand awareness

Creating brand awareness is a crucial step in promoting a new product or reviving an older brand. Awareness of the brand may include the qualities that distinguish the product from its competition.

In a world where consumers rely on extensive research and others’ opinions before purchasing, brand trust is everything.

That is why brand awareness is so important. It establishes trust with your customers, creates positive associations, and builds invaluable brand equity that allows your brand to become a household name and consumer staple.

Treating your brand as a person and defining your narrative are the first steps to giving your brand a personality. The next step would be infusing this personality into your marketing efforts.

When you market your products and services with personality, you can’t help but boost your brand awareness because your brand will shine right through.

When you’ve had a paper cut, I bet you’ve put on a Band-Aid. When you had a pressing question, I’m sure you’ve Googled it. When you needed to make a few copies, I’m guessing that you Xeroxed them. Speaking in brand-less terms, Band-Aid should be referred to as a bandage, Google as a search engine, and Xerox as a copier. But it’s more fun to refer to the brand itself, even if we aren’t using their specific product.

That’s what brand awareness does. It associates actions and products with particular brands, subconsciously encouraging us to replace common words with branded terms.

Key benefits of brand awareness

Generate brand trust

Once a consumer bonds to your brand, they’re more likely to make repeat purchases with little to no forethought –– which then bridges the gap between trust and loyalty.

Increase brand loyalty

Once a consumer is aware of a brand, they begin to prefer it over other similar brands, and establish a loyalty that not only spurs on other purchases but also inspires recommendations to family and friends.

Generate

leads

With great brand awareness, the customers are more likely to interact with your brand and be opened to lead generation campaigns in exchange for special offers.

Generate

sales

Brands that maintain a high level of brand awareness are likely to generate more sales. Consumers confronted with choices are more likely to buy brand product than an unfamiliar one.