Creating brand awareness is a crucial step in promoting a new product or reviving an older brand. Awareness of the brand may include the qualities that distinguish the product from its competition.
In a world where consumers rely on extensive research and others’ opinions before purchasing, brand trust is everything.
That is why brand awareness is so important. It establishes trust with your customers, creates positive associations, and builds invaluable brand equity that allows your brand to become a household name and consumer staple.
Treating your brand as a person and defining your narrative are the first steps to giving your brand a personality. The next step would be infusing this personality into your marketing efforts.